TOP 25 WOMEN IN BUSINESS: Holly Pilcavage

Holly K. Pilcavage believes in going forth and setting the world on fire, and she is doing just that as chief executive officer of Coal Creative, a full-service creative agency focused on website, video, social media and design.

The woman is responsible for the growth and profitability of Coal Creative through researching and implementing new directives and developing long-term operational strategies. She develops and coordinates task management systems, payroll, client relations and employee engagement; develops and implements guidelines for staff management, recruitment and promotion; analyzes current operational processes and performance, recommending solutions for improvement when necessary; represents CoalCreative at various community events, conferences and programs and encourages creativity within the work environment.

Pilcavage is a graduate of Coughlin High School; the University of Scranton, with a Bachelor of Science in business management; the University of Akron, a master's in higher education administration; and received her Life Coaching Certification from the Certified Coaches Alliance.

Pilcavage is inspired by Joseph Boylan of Wilkes-Barre Connect and Lindsay Griffin of the Greater Wilkes-Barre Chamber for their game-changing ideas on how to transform downtown into a hub of innovation; Lori Nocito of Leadership Wilkes-Barre for her grace and commitment to local communities; Brittany Boote of Brittany Boote Photography for her drive and determination to create and live out her best life; Jennifer Ciarimboli of studio BE for her mindfulness and view of the world around and within her; and Helen Lavelle of Lavelle Strategy Group for her tenacity and showing up for women everywhere more than 30 years ago and every day since.

Pilcavage learned early on that everyone is a part of something larger than themselves, and that it is a bigger deal than most will ever realize.

"Due to my entire team working hard at what they love to do, by showing up and committing to their creativity, they have built this - I'm just really good at spreadsheets and setting deadlines," she said, laughing.

Her personal success is in part due to keeping Sundays sacred.

"I do not work, answer emails, attend events – unless I choose to," she explained. "It is a time for me to replenish, relax, prep for the week."

Her sister, Heather, and her nephews, Liam, Hunter and Barrett, and niece, Aubriella, motivate her every day with their very existence, and she is always trying to set a mindful example for them. Her best friend, Samuel O'Connell, is her partner in everything she does. Her soul sisters and sounding boards, Mary Claire Materna and Anna Grubic, are also part of her support system.

She was named the Wilkes-Barre Chamber Influencer of the Year, 2019; NEPA Business Journal 20 Under 40 in 2018; nominee, Forbes under 30 in 2017; and is a TEDx Alum 2016.

She is involved with the following: NEPA Creative, co-founder; Wilkes-Barre Chamber Young Professionals Council – chair; Wilkes-Barre Connect Avenger; Wilkes-Barre Chamber Strike Force (5-year strategic plan committee); Wilkes-Barre Chamber Diversity Council; Dress for Success Luzerne County, board; Wilkes-Barre POWER!, board; Institute of Economic Development and Public Policy committee, member; and tecBridge Highschool Business Plan competition 2019 co-chair.

She has spoken at the Young Professionals Conference; Intercollegiate Leadership Wilkes-Barre; FUTURES: A Career Exploration & Discovery Conference for High School Students; Brandon's Forever Home Love Your Selfies Annual Event; and at the 2019 Penn State Wilkes-Barre convocation.

Pilcavage believes in having the responsibility to help lead the narrative of the place one calls home.

"Let's choose a positive, transformational and impactful approach to how we speak, live, work and play in NEPA," she said.

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