Jennifer Ciarimboli is a doer. She does not think of things in terms of "If I could," she just does. Sometimes she fails, and then she tries again.
"Ideas do need to marinate, but so often they drown in the vinegar of the mind," explained the founder and CEO of studio Be Mindfulness LLC. "Failing is essential, and too often we let fear stop us in our tracks instead of opening to it as part of the process."
As the founder and CEO of a young company, she is responsible for every aspect of studio BE. Her role is fluid and dynamic, often shifting from day to day, but is most heavily-focused on business strategy, sales and growth, developing new client opportunities and strategic relationships. She oversees the sales cycle, ensuring each of her clients has solutions that are designed, implemented and nurtured with the highest level of support and service.
She began her career in corporate sales with Sprint Business, cultivating general business sales in the Tampa market. Inside three years, she was promoted three times, eventually managing a funnel of strategic, enterprise and multinational accounts. Two years later, she was recruited by Verizon Business and thereafter promoted to lead the northeast territory, handling a large national account for her team out of the Orlando market.
Suffering burnout at the height of her career, she moved home to northeast Pennsylvania and opened a yoga studio, Balance Yoga.
"Balance became a hub for health-minded locals seeking an alternative modality for wellness, exercise, diet and meditation, offering resources for personal development, connection and community via a diverse array of classes, workshops, community volunteer opportunities, environmental and social activism and training, including yoga teacher trainings, which still thrive today," she said.
She soon enrolled in the Insight Yoga Institute, sold Balance in 2015, and dedicated her time, energy and practice to deep studies in yin yoga, Buddha dharma, spiritual inquiry and mindfulness meditation.
"Reflecting on my long career in corporate sales, I recognized that if I had learned some of the methods and techniques of mindfulness meditation years ago, I might have been better able to manage stress in a healthier way," she said. "From this insight, studio BE was born."
Ciarimboli founded Riverfront Yoga Project in 2009 and has organized, scheduled and planned community yoga and meditation classes. She is on the board of directors at the F.M. Kirby Center, a volunteer host family at the Fresh Air Fund, a volunteer at Northeast Counseling Services, an active member of the Greater Wilkes-Barre Chamber of Commerce and a member of the United Way of Wyoming Valley.
Her mentors are Sarah Powers and Ty Powers, Insight Yoga Institute; Dr. Tracey Sondik, Insight Yoga Institute direct mentor; Mike Hirthler, president of Jacobi Capital Management; Andrew Cornell of Cornell Industries; Tara Mugford of Wilson of Power Engineering; Marilyn Millington, Jason Williams of Jack Williams Tire & Auto; and Jason Corey of Red Hat/IBM.
Her husband, Ed, is incredibly supportive and loving and gives her the space she needs to also feel independent and alive, for which she is grateful. Also, her four children to which being their mother is her greatest gift and teacher. She is thankful to her supportive parents, siblings and a group of great friends. Her beloved, late grandmother who never took herself too seriously and had a way of making the worst days feel bearable and her spirit and love continue to ground and sustain her.
She is a member of the International Mindfulness Teachers Associations, Yoga Alliance and John Muir Society of the Sierra Club.
The businesswoman would especially like to acknowledge her team of brilliant, dedicated people.
"We have found a way to truly embrace the empowerment of our personal strengths and the magic that's unlocked through collaboration," she said. "It's a testament to our team culture and, as the founder, has made me extremely proud."