Name: Sandy Dickison
Title: Partner and Creative Strategist
Company: Spark! New Business
Address: 102 Madison Ave, Old Forge
A lifelong area resident, Sandy Dickison has left her mark on the advertising and marketing industry throughout Northeastern Pennsylvania
Feeling fortunate to work with her husband, Randy, every day as partners at Spark! New Business, they work to develop business strategies that assist local, regional and national businesses with customer retention, employee retention and business growth through solid marketing and advertising strategies.
Dickison graduated from Marywood College with a bachelor of arts degree in advertising art in 1983.
Immediately after graduation she accepted a job at Conrad Advertising and left to become an art director for Communicraft.
Following in her father’s footsteps, she decided that self-employment was a good road to follow and opened S.E.Whiting Advertising in 1987.
Her first account was Allied Services and had also worked with Blue Cross of NEPA, Sanofi Pasteur, and Formal One, based in Manhattan.
“That was a game changer. Formal One manufactured for international fashion designers and it was like my college dream came full circle,” she noted.
Unfortunately, due to life circumstance and dedication to her two small children, S.E. Whiting Advertising closed after 15 years of amazing clients and employees so that she could raise her children as a single mom.
She was employed at Moses Taylor Hospital during the transition to Commonwealth Health and managed the rebranding, employee messaging to ensure a smooth transition, created most of the print materials and was hospital spokeswoman.
In 2015, self-employment came back on the table for Dickison. She and her then fiancé and now husband, Randy, built Spark! New Business.
“It’s a little different than the first time around, and a little untraditional by agency standards,” she admits.
They have a home office, hire outside consultants with the same mindset, and keep overhead low, to produce great, affordable work for clients.
Dickison was one of four women to help bring the Susan G. Komen Race for the Cure to Scranton, creating all collateral materials, assisting with media and public relations support and event setup on race days for the first three years of the Race.
She has assisted the American Cancer Society; formerly on the advisory board of Lackawanna County’s Dress for Success; assisted Coaches for Cancer and the Old Forge girls basketball team for several years with fund-raising; worked with Sanofi Pasteur’s Community fundraiser events; and donates to Friends of the Poor and Toys for Tots.
Her mentor in her formative years has been her father, RJ, who encouraged her and stood by her when she doubted herself. Her husband, Randy and daughter and son, Anna and Tom, are also strong individuals and a great support in her life.
She has received numerous awards from the American Advertising Federation; was lieutenant governor for District 2 of the American Advertising Federation; has judged several regional Advertising Club Awards; the Times Tribune’s Northeast Woman Award; and the Times Leader’s Best of the Best Awards in the Silver Category.
“With perseverance and the love and support of my family, Spark! New Business will continue to work hard and will stay dedicated to achieving extraordinary results for all of the clients we have the pleasure and honor to serve,” she said.