Jessica Carmella Meoni believes in doing what you can with what you have. “We do not have all the answers all the time, and it is ok to admit you do not know everything, you are still learning, and your opinion can evolve,” she explains.
As the web and graphics designer at the Honesdale National Bank, the young woman is responsible for the branding of print, web, and social graphics and includes the design of advertisements in various publications and online. “Every business needs a look and feel – something that sets them apart from everyone else. Graphic design is a way to accomplish this. Producing these items allows us to promote the bank’s products and services that serve the community,” she adds.
For more than 15 years, Meoni has utilized her design, promotion, and logistics skills to amplify the voices of the community in Northeast Pennsylvania through organizing events, festivals, conferences, and other outlets for creative expression.
“By embracing DIY ethics and framing our social spaces to be a place where everyone feels acknowledged, respected, and capable, our communities can thrive,” she said.
Since 2009, she has organized and assisted with numerous events that embody this message, including Ladyfest, the Scranton Punk Rock flea market and Zinefest, the NEPA Horror Fest, the Scranton Radical Book Fair, Grrrls Night Open Mic and more.
She attended West Scranton High School and after being self-taught at home in graphic design, she decided to continue her passion in college. She attended Marywood University earning a bachelor’s degree while employed as their lead graphic designer.
She obtained her master’s degree and accepted a position as art director at SUNY Broome University and at Maslow Lumia Bartorillo Advertising in Wilkes-Barre. She also taught night classes at Marywood during that time. In May of 2019, Meoni joined the Honesdale National Bank family. “Along the way, I have networked with different artists and musicians as well as nonprofit and cultural leaders, solidifying my passion for serving the community,” she explains.
While having a variety of mentors in her life, she attributes navigating the ways of the world through many fellow artists in the community, including Maureen McGuigan who has guided her through the Arts, Culture, and Education Council for over a decade.
Former Marywood professor and current Workshop Letterpress shop owner, Christine Medley; Carrie Toomey, former Marywood supervisor; Elizabeth Nagy, vice-president, director of sales, marketing and digital banking at HNB have also been mentors to her. In addition, her family, partner, and friends also teach her something new every day.
The young executive is not afraid to take chances and attributes this to be a great part of her success. “Although I am a very cautious person and obtain what information I can beforehand, I cannot let fear stop me,” she adds.
Her brother has been one of her greatest supporters. “He is always helping out with all my community ventures,” she explains.
Meoni has been a speaker at TypeCon: Virtual Virtually Online, Counter! And Resound. She received the Francis L. and Kathryn Melvin Medal for excellence in scholarly investigation; the Judy Youshock artist grant for artistic merit in community outreach; and the Ladies of Letterpress scholarship.
She is a member of the Lackawanna Arts, Culture, and Education Council and Leadership Lackawanna Core Class of 2022. She has been organizing TEDx talks in Scranton since 2014. including TEDxScranton, TEDxYouth@Scranton, and TEDxScrantonWomen.