Helen Lavelle, CEO and chief creative strategist at the Lavelle Strategy Group, is committed and enthusiastic.

“I feel it is important to hold the ability to listen deeply and understand that a client’s needs are met by sound strategy and integrity,” she explains, “Relationships are built on trust as a result of these ideals.”

At her firm, Lavelle is in charge of developing marketing, advertising and public relations initiatives for the company’s clients in a way that provides clear and direct access for them. She is also responsible for integrating traditional and digital outreach solutions that are compelling, cost-efficient and bring clients a positive return-on-investment.

Her sense of nurturing and responsibility developed when she was very young, as the oldest of 10 children. Serving as her mother’s right hand, combined with her Catholic school education, she was instilled with a deep-rooted sense of responsibility, compassion and spirituality.

She received her degrees from Marywood University, majoring in radio, television and theater, and to Moore College of Art, Philadelphia, where she studied advertising, illustration and painting. She remained in Philadelphia, launching her advertising career as an art director, television producer and promotion artist with clients that included famed designers Halston and Ralph Lauren through the John Wanamaker brand.

When she returned to Scranton in 1985, Lavelle opened her first business, Lavelle-Miller Group (now the Lavelle Strategy Group) which became a full-service advertising, marketing and public relations agency where she serves as CEO and Chief Creative Strategist.

Her mentors include Patricia Martin, the first female chair of the American Advertising Federation and the first woman to be inducted into the Advertising Hall of Fame, and Timothy Hawkeswort, internationally renowned artist with whom she has personally worked for the past 10 years.

Lavelle’s parents, Pat and Agnes Lavelle, and her nine siblings have provided great support for her throughout her life and her daughter from whom she learned that women who are balancing motherhood and careers are heroines. Her educators, Sisters at the Servants of the Immaculate Heart of Mary, have also contributed to her success and became great sources of inspiration to her in her life.

In the community, Lavelle strives to innovate, collaborate and communicate. She launched Boost Business NEPA in 2020 to aid local businesses survive the impact of COVID-19; has served on Vision Team for development, launch and programming of Scranton’s Recovery Bank — a peer-to-peer recovery support center; advises a variety of NEPA arts organizations, including Circle Centre for the Arts and Diva Theater; teaches painting and drawing and advocates for students and young professionals in the communications industry.

She has received the American Advertising Federation silver medal award, diversity achievement award, and the Barton A Cummings gold medal. In addition. She has received the Children’s Advocacy “It takes a Village” award, Women’s Caucus for the Arts award. Samual Fleisher art memorial award, Greater Scranton Chamber of Commerce Business of Year award, Great Women of Northeast Pennsylvania award and the Voice of Democracy award

She is a member of the American Advertising Federation, NEPA and District Two (NY, NJ, PA, DE, MD, Washington D.C.) and on the Recovery Rises Foundation and Spring Hills Farm Foundation boards of directors.

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