Name: Bridget Weber
Title: VP, Director of Sales and Marketing
Company: The French Manor Inn and Spa
Address: 50 Huntingdon Drive, Newfoundland, PA 18445
Marketing is not just print and online advertising but means so much more says Bridget Weber, vice-president and director of sales and marketing at the French Manor. “It is also guests’ first impressions when they hear your voice on the phone, their experience when driving to the Pocono Mountains, the expression on your eyes when you check them in at the front desk and the ‘Wow Factor’ when they open the door into their suite,” she explains, and all of this has been instilled in her since a young child that has helped her to be successful in her career path.
Weber wears many hats and it is much more than marketing and sales. She enjoys researching and developing strategies to keep atop the ever-changing digital platform. “With the right marketing plan that is flexible and able to change when necessary, I was able to successfully and safely deliver a profitable year 2020,” she notes.
She took on the task of COVID ambassador and researched all travel mandates, group restrictions, proper cleaning procedures, safety protocols, updating common areas to allow for social distancing, updated the website regularly to keep guests informed on our latest COVID procedures. She also developed a digital Guest Welcome Book of information.
Having grown up in the hospitality industry, her father managed several larger resorts when she was very young, before purchasing the Sterling Inn and that is where her love for hospitality really grew. She worked in the gift shop; provided horse-drawn sleigh rides using her horse Midnight; and was also a waitress, a dining room host, and then on to sales.
After graduating from Wallenpaupack Area High School, she attended the University of Pittsburgh majoring in architectural studies with a minor in writing. She studied abroad in England and landed an internship at the Architectural Heritage Fund and the Architectural Preservation Trust which later became her full-time job after graduation. Missing the hospitality industry, she moved to an American themed restaurant, Babe Ruth’s, and then as a hospitality manager at Groupe Chez Gerard’s in London.
“Though I was doing well in London, I missed my family terribly and knew that I would eventually want to move back to the other side of the pond,” she laughed. She returned to the Pocono Mountains and the Sterling Inn and French Manor.
Having had many mentors her father, Ron Logan, the master of marketing, taught her great things, and her mother taught her how to look at the fine details, appreciate the natural surroundings and the wonder of motherhood.
“The best thing about my job is being able to work with my best friend and sister, Genevieve Reese. We have the best relationship in and out of the office and my success and the success of our business is definitely because of her,” said Weber.
Her husband, Mike, has always been by her side and very supportive of her and the business. The couple has three children – Courtney, Victoria and Jacqueline.
She has volunteered for Wallenpaupack South Elementary PTO; an assistant youth soccer and Little League softball coaches. She is on the Pocono Mountains Visitors Bureau marketing and sales committees, and has volunteered where with local food distribution during COVID. She is the Wallenpaupack Girls Soccer Booster president, as well as the Lehigh Valley United 2004 Girls soccer team manager.
She received the Pocono Mountain Visitors Bureau Gail Sterret marketing award and the manor has received the AAA 4-diamond award for both the lodging and restaurant at the French Manor each year since 2003.